Bob Nunn is a brand mechanic; fixing brands that are out of tune with the marketplace in order to increase their fame, share and loyalty.
He is an award-winning marketer with a proven history of retooling brands for the likes of Yellow Pages Group ‘The Find Engine’, Blockbuster ‘Guaranteed To Be There’, FutureShop ‘You’ll like what the future has in store.’ and 3M ‘Innovation’ amongst others across a range of industries. At Yellow Pages Group, Bob played a key role in taking the brand from its tradition in print to the only Canadian-owned group of sites in the top ten and over $200 million in online sales.
Using a metric-driven process, Bob specializes in uncovering the areas of weakness for a brand and then, using strategic acumen and passionate leadership, works with a talented team of people to optimize marketing efforts across all consumer touch-points. The result is a sustainable proposition that increases conversion at each stage of engagement.