MARKETING ROI:
Brand Mechanics is about the end of marketing based on gut feel and hunches.
It’s about cutting through the mumbo-jumbo and unsupported sales pitches to find out what really drives a business forward.
It’s about marketing that doesn’t make empty promises or just entertain for art’s sake but informs, persuades and excites people about what you’re selling (even if what you’re trying to sell is an idea that can change the world).
It’s marketing that doesn’t sacrifice the long-term for short-term gain but also knows that it’s not going to work in the long term if it doesn’t work now (got that?). It's about marketing that gets an ROI even if the I = involvement.
It’s about fixing.
It’s about marketing that just keeps getting better and better.
It’s about the eternal pursuit of what works.
Vroom-vroom.